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On-page SEO, also known as on-site SEO, refers to the process of optimizing individual web pages to improve their search engine rankings and attract organic traffic. It involves various techniques and strategies that focus on optimizing the content, HTML source code, and overall structure of a webpage. On-page SEO is a crucial aspect of any comprehensive search engine optimization strategy, as it directly impacts how search engines understand and index a page's content. One of the fundamental elements of on-page SEO is keyword optimization. This involves conducting thorough keyword research to identify relevant and high-traffic keywords that align with the page's content and target audience. Once the keywords are identified, they should be strategically incorporated into the page's title, headings, meta tags, and throughout the content. However, it's essential to maintain a natural and reader-friendly flow of the content, avoiding keyword stuffing, which can lead to penalties from search engines.

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